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Durban, South Africa - News Media Release (www.newsmediarelease.com), a collaboration between www.firefoxie.net and www.e-spectations.com, announced the release of a powerful automated
press release and article publication tool.
In 2005, Dan McTaggart from Firefoxie.net and Marinda Stuiver from E-SPECTATIONS.COM entered into an agreement, which saw the launch of an eBook titled "Print Release - the printable press release". Based on popular demand, the partners decided to convert Print Release into an online application, which could service the needs of small, medium and large business public relations departments.
Public relations form an important part of any company´s marketing mix. Nowadays, with the powerful development in online marketing strategies, the writing and publication of
press releases and articles are becoming even more important as part of below-the-line online marketing strategies.
Search engine optimization (also known as
SEO) forms just as important and integral strategy of any below-the-line marketing campaign. Without ethical SEO web sites will be not be found in search engines´ organic results. The use of ethical search engine optimization forms part of the holistic approach towards search engine marketing. It is not one single factor that positions a web site, but a combination of different technologies used for example on-page and off-page optimization factors.
In April 2004, a brain storming session between the renowned Tim O´Reilly and MediaLive International saw the launch of a new concept called "
Web 2.0" - which focus on new interactive customer based technologies emerging and driving the web as we know it today. Examples of Web 2.0 technologies are personal web sites turning into Weblogs, domain name speculation which lead to search engine optimization, the use of folksonomy (tagging) in stead of directories and last, but not least, the use of Real simple syndication vs email newsletters to keep visitors up to date with the latest news.
News Media Release incorporates above elements into a user-friendly, automated end-user application assisting web site owners to publish and distribute their own press releases and articles.
This web-based service provides subscribers with the opportunity to produce a search engine optimized, printable press release in correct format. Automated PDF conversion is available for media that wish to print the release and read it while traveling on a plane or use it for discussions in meetings.
News Media Release also allows for automated tagging (folksonomy), public bookmarking, automated RSS update and distribution to the most important news syndication web sites. Visitors or customers could also forward the article or publication to friends and family via email.
Business owners are able to brand their company more effectively with the ability to add audio podcasts (company overview or profile) to their press release. Podcasting could also be used for live coverage of events.
News Media Release is a news wire service with no waiting period to publish press releases and articles. This allows for immediate presentation to editors and journalists. News as it is happening. Even though no article or news release is edited, the site will be scanned for infomercials and spamming. A strong warning is issued against illegal use of the web site whether it is articles, news or podcasts acting as infomercials.