Online marketing/ Web mobile convergence news

Search engine optimization definition:
Changes made to a web page that improves the positioning of that page with one or more search engines

What is your approach as far as keywords, titles, meta tags and body text is concerned - also what is your philosophy as far as Flash sites, framed sites and things such as pop-up and pop under windows are concerned?

There is a lot of controversy in the SEO industry with regards to the inclusion of meta tags. EC works on the principle that it does not do any harm to include the Meta tags as every engine and directory list search results based on different criteria. If an engine or directory does not utilize Meta tags to render results, it will just ignore the code. We therefore prefer to include the tags.

Title tag:
Focused and rich in targeted keywords without advertising the services.
Description:
Also targeted and focused to serve as an advertisement of what your company does - it serves as a summary of the content of the page. We write descriptions that do not contain stop words in order for the search engines to read the description easily and fluently.
Keywords:
Targeted keywords are used, focused on your products and services. Extensive keyword research for each page is done

EC base the selection of keywords on existing web statistics (if available). If a client does not have existing statistics available, we start with the most appropriate keywords based on the content. After launch we monitor and adjust keywords and search terms based on results from searches obtained from the engines and directories and monitored by web statistics. While comScore analyzes the search engines, OneStat takes a look at the search phrases that drive traffic to sites and recently produced the following results after conducting a study related to visitor behavior, key word searches conducted and search engine results:

Most Popular Word Phrases
2 word phrases  29.22%
1 word phrase    24.76%
3 word phrases  24.33%
4 word phrases  12.34%
5 word phrases    5.43%
6 word phrases    2.21%
7 word phrases    0.94%

Source: OneStat, April 2003/May 1, 2003
Ref: Cyberatlas

Body text:
Keyword rich content with links to other pages within the site and should preferably copy written.

Hidden text:
No hidden text allowed, as it is a spamming technique.

The use of Flash:
EC prefer not to do the marketing of Flash sites as it does not allow for keyword rich text in the body of the page. Meta tags are accommodated in the HTML element of Flash, but it is preferred that keyword rich content follow the meta tags.
(Some will argue that the search engines do not work on all the meta tag elements, but EC still prefer to including a good title, description and related keywords.)

We make use of ethical search engine techniques and will not get involved with any black hat techniques even if the client request us to do so.