
Methodology used:
The top 10 entry pages over a 12 month period have been listed in order of most traffic. The home page attracted 63.82% of the total traffic and has been excluded for purposes of this analysis.
Reason:
The above information has been used to determine navigation of a newly designed site.
So what does this mean?:
We work on the principle that visitors to web sites, their behavior once within the site and the way they navigate indicate which pages are the most popular. This will be reflected in the statistics. Navigation is adjusted according to visitor behavior. The visitors and the web statistics basically tell us what people are looking for.
Online marketing and promotions are planned according to the results obtained and web site visitors are guided through clever navigation to pages that we wish them to see (for example special offers etc.) and react upon.
** Note: Page names have been removed to protect the identity of the client